Volkswagen Rebranding to Voltswagen in US

Last Updated on March 30, 2021 by Kings

volkswagen rebrand

This looks like some April fool prank but the company made it official on Tuesday. The company formerly known as Volkswagen of America for decades is now officially rebranding to “Voltswagen of America,” This was confirmed on Tuesday via Twitter. The corporate handle has changed its name to Voltswagen and a VW short username which can be access via https://twitter.com/vw

The company confirmed the change via there official social media channel and the announcement was later published on Tuesday morning via there official news channel which can be accessed at https://media.vw.com/en-us/releases/1499#images The larger Volkswagen Group (which sits over brands like Audi, Porsche, and others) will keep the Volkswagen name for its American division. The name change will officially take effect May 2021.

It’s still not clear how the new name will be incorporated into the company’s upcoming slate of electric and gas-powered vehicles. For example, will it appear in any of the branding for the VW Atlas SUV, which typically gets 24 miles per gallon of gas? Well, we’ll be on the loop.

“We might be changing out our K for a T, but what we aren’t changing is this brand’s commitment to making best-in-class vehicles for drivers and people everywhere,” said Scott Keogh, president and CEO of Voltswagen of America, in a statement. “The idea of a ‘people’s car’ is the very fabric of our being. We have said, from the beginning of our shift to an electric future, that we will build EVs for the millions, not just millionaires. This name change signifies a nod to our past as the peoples’ car and our firm belief that our future is in being the peoples’ electric car.”